Marketing Manager

📍SCANDENS

Requirements

• Bachelor’s degree in Marketing, Business Administration/Management, or a related field (medical background desirable).
• Experience in marketing role within the pharmaceutical industry (required).
• Strong understanding of medical concepts and brand/marketing principles.
• Fluent in Azerbaijani; English required; Russian is an advantage.
• Proficiency in Microsoft Office; experience with SAP is an advantage (SAP Commercial Process Knowledge (SD/MM/CO modules).
• Strong strategic thinking, analytical and communication skills.
• Ability to lead projects, collaborate across teams, and act with compliance & ethical responsibility.

Key Responsibilities

• Build 3–5 year brand & portfolio strategy (Rx, OTC; current solids and pipeline sterile/oncology).
• Develop annual operating plans (AOP) with revenue, margin, and share targets; align with CCO.
• Own launch excellence: product profile to label, positioning, access, supply readiness, and post-launch tracking.
• Ensure all product and pricing master data are accurately maintained in SAP (SD/MM modules) for seamless commercial execution.
• Lead brand plans (segmentation, targeting, positioning, messaging) grounded in market insights and competitive intelligence.
• Oversee multi-channel campaigns (HCP detailing, congresses, e-detailers, social/digital per SOP), including creative briefs, media plans, and ROI tracking.
• Govern promotional materials and digital assets per Advertisement SOP and Marketing & Promotional Activities SOP (fair balance, HCP gate for Rx, version control).
• Partner with RA/Finance on Tariff Council submissions, pricing corridors, and net realization targets.
• Shape tender strategies (portfolio bundling, price ladders, win rate vs margin) and support KAM/Sales in bids; monitor tender win rate and fulfillment quality.
• Track guidelines/reimbursement trends (SAMHI/TABIB) and competitor moves; propose proactive actions.
• Own brand forecasts: collaborate with S&OP to balance demand/supply and minimize stock outs/expiry.
• Set data/analytics cadence (market audits, BI dashboards) to steer spend to ROI-positive activities.
• Improve forecast accuracy and align with inventory targets and working capital plans.
• Ensure strict adherence to ABAC, HCP Interactions SOP, Advertisement SOP, and Pricing SOP.
• Open preventive/corrective CAPA for High/Extreme risks.
• Verify that all SAP workflows (pricing approval, PO release, tender quotation) follow compliance and authorization matrix.
• Build and mentor a high-performing team; define roles, KPIs, and development plans.
• Own marketing/BD budget; run quarterly ROI reviews and rebalance spend.
• Establish agency roster and performance SLAs; ensure compliant vendor management.

Benefits:

• Shuttle bus
• Lunch
• Pasha Insurance
• Pasha Life (Endowment insurance)

Working Conditions:

• Working Hours: 5 days a week, from 09:00 to 18:00.
• Workplace: Hokmali village, Absheron district, 15 km from the Baku-Shamakhi highway.

Interested candidates can directly send their CV via email to the e-mail address in the Apply for job button and indicate in the subject line that they are applying for the position of “Marketing Manager”.