CRM Manager

The CRM Manager is responsible for planning, executing, and analyzing CRM communications via push notifications, in-app messages, SMS, and email to improve customer engagement and retention.

Main Responsibilities:

• Planning and executing CRM communications for Umico customers through push notifications, in-app messages, SMS, and email.
• Automating trigger-based communications and launching manual one-time campaigns in CDP Bloomreach (Exponea).
• Creating customer segments in the CDP system for future interactions.
• Analyzing CRM campaigns and promotions, drawing insights to improve effectiveness.
• Copywriting SMS, push notifications, and in-app messages in Russian and Azerbaijani.
• Designing email templates for customer communications.

• Higher education (Bachelor’s degree).
• Experience in CRM management, including customer segmentation and direct communication via push, SMS, and email.
• Experience working with CDP platforms; SQL knowledge is a plus.
• Fluency in Azerbaijani and Russian.
• Basic Microsoft Office skills, especially Excel.
• Strong sense of responsibility, independence, and attention to detail.
• Ability to multitask and prioritize tasks efficiently.
• The role requires a data-driven approach, creative communication skills, and the ability to optimize customer interactions for business growth.