Brand Specialist

Role overview: 

• We are looking for a creative Brand Specialist to join our Marketing Team and contribute to the successful development, execution, and growth of our brand portfolio. 

What You'll be doing:

• Ensure effective execution of annual brand plans and achievement of brand performance targets;
• Support the development and implementation of brand strategies and annual brand plans;
• Participate in the planning and justification of key brand indicators, including market share, distribution, and promotional investments;
• Coordinate and execute marketing campaigns, activations, and consumer engagement initiatives across all sales channels;
• Initiate and support new product launches in line with approved brand plans;
• Monitor brand performance and analyse market, category, consumer, and competitor trends, including key brand KPIs;
• Track marketing budgets and evaluate investment effectiveness and ROI;
• Coordinate cross-functional collaboration to ensure successful delivery of marketing initiatives and business objectives;
• Contribute innovative ideas that strengthen brand equity and drive sustainable growth.

What we’re looking for:

• Higher education in Marketing, Business Administration, or a related field;
• Experience in Marketing, Brand Management, or a similar role;
• Excellent communication, presentation, and stakeholder management skills;
• Strong project management capabilities.

 Skills:

• Understanding of economic principles, including profitability analysis, return on investment (ROI), and business performance evaluation;
• Knowledge of market research methodologies and consumer insights analysis;
• Understanding of distribution channel development and management principles,  brand management, consumer behaviour, and market dynamics;
• Experience in planning and executing promotional activities for consumers, customers, and sales teams;
• Strong analytical skills with the ability to assess sales, distribution, and brand performance indicators;
• Excellent communication and stakeholder management skills, including negotiation, presentation, decision-making, and objection handling;
• Strong teamwork, leadership potential, and results-oriented mindset;
• Eagerness to learn, develop, and adapt in a dynamic business environment;
• Fluent Azerbaijani and Russian language skills; English – Upper-Intermediate.

Whom are we searching for:

• Dynamic, creative, and strategic thinker
• Excellent Team player
• Eager to learn
• Ambitious and goal oriented 

What do we offer:

• Growth opportunities
• Health insurance plan
• Lunch provided from the Company side to enjoy it with the team
• annual base salary + bonuses according to company policy
• Working in a passionate, international and collaborative team environment

Interested?  

If you meet the above requirements and would like to apply for this interesting and difficult job at the same time, please send your resume in English with the expected level of payment to:

• https://www.carlsbergazerbaijan.az/en/work-with-us/join-our-team/career-form/
• https://www.carlsbergazerbaijan.az/az/bizimla-calis/komandamiza-qosul/career-form/ 

Please note that only a limited number of candidates will be invited for interviews.