Məhsul üzrə Baş Rəhbər

Key Responsibilities:

Product Strategy & Roadmap Ownership

• Define and own the overall product strategy across the full product portfolio
• Build and manage the product roadmap aligned with company strategy and marketing priorities
• Ensure strong prioritization based on customer value, financial impact, ROI, and feasibility

Customer Experience (CX) Leadership

• Lead end-to-end customer experience improvement across product journeys
• Ensure product teams use customer insights, journey mapping, and feedback loops
• Identify pain points and improve usability, trust, and engagement
• Own key CX indicators such as satisfaction drivers, complaint trends, and drop-offs

Data-Driven Product Culture & Product Excellence

• Establish a strong data-driven product mindset across Product Managers
• Ensure every product initiative is supported by clear KPIs, customer insights, and hypothesis-driven approach
• Ensure structured post-launch evaluation
• Introduce governance routines for product performance reviews and experimentation

Commercial Leadership & P&L Responsibility

• Manage products as business lines with ownership of revenue growth and profitability
• Own product margins where applicable
• Drive customer value and retention
• Support pricing, promotions, and portfolio decisions with strong financial logic
• Drive decisions based on unit economics (conversion, frequency, retention, ROI, LTV)

Leadership & People Management

• Lead, coach, develop, and performance-manage Product Managers
• Build a culture of ownership and accountability
• Identify capability gaps and support training and upskilling plans

Stakeholder Management & Cross-Functional Alignment

• Act as the main product counterpart for Marketing leadership and key stakeholders
• Align cross-functional teams including Technology, Digital, Data/BI, CRM, Sales, Legal, Compliance, Finance, Operations
• Ensure feasibility, delivery readiness, and proactive risk management

Governance, Communication & Leadership Presence

• Establish transparent product governance routines
• Quarterly roadmap reviews
• Monthly product performance reviews
• Launch readiness and evaluation
• Ensure high-quality product documentation and decision-making standards
• Provide executive-level reporting on priorities, progress, and results

Requirements (Must-Have):

Experience

• 5+ years of experience in Product Management or Product Ownership
• 1–2 years of experience managing Product Managers or Product Owners
• Experience managing a portfolio of products with commercial responsibility
• Strong understanding of marketing impact on growth (pricing, promotions, segmentation, CRM, lifecycle management)

Commercial and Analytical Skills

• Strong knowledge of P&L management, unit economics, and ROI
• Excellent analytical skills with ability to interpret product and customer data
• Strong feasibility mindset balancing customer value, business impact, and delivery constraints

Leadership and Communication

• Strong executive presence and leadership maturity
• Excellent communication and presentation skills
• Strong stakeholder management skills across senior leadership and cross-functional teams

Languages

• Fluent in English, Russian, and Azerbaijani (written and spoken)

Key Success Metrics (KPIs)

• Revenue and profitability improvement per product line
• Improvement in conversion, retention, and engagement
• Customer experience improvement including satisfaction and complaint reduction
• Growth in Product Manager maturity and ownership
• Improved speed and quality of data-driven decision making

Direct reports: Product Managers

Reports to: CMO