Graphic Designer & Digital Marketing Specialist Tripsome.com | [2021-2025] • Developed and executed creative marketing strategies to boost brand visibility and drive user engagement across social media, web, and offline channels. • Designed a wide range of digital and print assets, including social media graphics, website visuals, promotional materials, logos, and branded content, ensuring consistent visual identity. • Led visual direction for influencer marketing campaigns, collaborating with creators and internal teams to produce engaging, high-converting content. • Managed social media automation and content planning, increasing efficiency and maintaining a consistent posting schedule across platforms like Instagram, TikTok, and Facebook. • Created and optimized paid advertising creatives for digital campaigns, using performance data and A/B testing to improve ROI. • Analyzed campaign performance using analytics tools and generated actionable insights to guide ongoing strategy and creative refinement. • Contributed to full-cycle campaign design, from concept ideation to post-launch evaluation, aligning visuals and messaging with Tripsome’s brand goals. • Used tools like Adobe Creative Suite, Figma, and Davinci Resolve to deliver high-quality, engaging visual content under tight deadlines. • Collaborated cross-functionally with marketing, operations, and design teams to ensure timely delivery and cohesion across campaigns.