Head of Marketing division

Head of Marketing Division

Location: Azerbaijan (with international travel as required)

Reports to: CCO

Department: Marketing, Market Intelligence, Communications

About Prime Cotton

Prime Cotton is the leading producer of cotton fiber and yarn in Azerbaijan, with a growing international presence. Our product range includes refined and non-refined cotton oil, cottonseed meal, cottonseed, and cotton/yarn waste products. We serve both domestic and global markets with a commitment to innovation, quality, and value creation.

We are entering our next phase of growth, and we are seeking a Marketing Manager to lead our global marketing strategy, commercial intelligence, branding, and external engagement. This is a high-impact leadership role responsible for driving revenue, expanding market reach, and building long-term brand equity across a diverse portfolio of products and services.

Key Responsibilities

1. Strategic Leadership & Growth

• Develop and lead marketing strategies across domestic and international markets.
• Identify new product opportunities and value-added solutions for all product lines (cotton fiber, yarn, oil, seed, meal, and waste).
• Ensure alignment between marketing strategy and cross-functional business objectives (Sales, Finance, Production, Logistics, Planning).

2. Market Intelligence & Commercial Insights

• Build and scale market intelligence capabilities to monitor trends, pricing, competition, and sector shifts.
• Develop dashboards and reporting tools for real-time decision-making.
• Provide actionable, data-backed recommendations for investment, pricing, product positioning, and market entry.

3. Commercial Enablement

• Partner with sales to drive customer acquisition, retention, and large account growth.
• Optimize pricing strategies, product positioning, and brand development to support profitability.
• Support development of new distribution channels, partnerships, and customer-facing initiatives.

4. Brand, PR & External Relations

• Lead corporate communications, PR, and media strategy to build a strong, respected brand locally and internationally.
• Serve as the external face of Prime Cotton in industry forums, trade associations, and government engagement.
• Ensure consistent, strategic messaging across all channels and stakeholder groups.

5. Team Leadership

• Build, coach, and retain a high-performing marketing team.
• Drive a culture of innovation, accountability, agility, and commercial excellence.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
• Minimum 10 years of marketing leadership experience, ideally in agribusiness, commodities, FMCG, or textiles.
• Demonstrated success in building and executing international marketing strategies.
• Strong expertise in commercial strategy, pricing, branding, and customer insights.
• Experience managing external communications, PR, and stakeholder relations.
• Fluent in English and Azerbaijani (Russian is a plus).

Key Competencies

• Able to identify growth opportunities and translate them into practical plans.
• Strong analytical capability and market insight orientation.
• Deep understanding of profitability drivers, pricing, and customer value creation.
• Ability to lead cross-functional teams and influence at all levels.
• Informed understanding of international commodity and textile markets.

What We Offer

• Strategic leadership role at the forefront of Azerbaijan’s largest cotton company.
• A dynamic, cross-functional environment with exposure to global operations.
• Competitive compensation and benefits package.
• A high-impact platform to shape the future of Prime Cotton and the regional textile industry.